Post by account_disabled on Feb 22, 2024 1:15:17 GMT -5
The subsequent buzz around RankBrain. It sounds easy enough in theory but what does that actually mean in practice Many SEOs believe that theyre already doing this by driving their content strategy by virtue of keyword research alone. The problem with solely using keywords to drive your content strategy is that not all of your audiences content needs are captured in search. Ask your nearest customer service representative what questions they answer every day I can guarantee that you wont find all of those questions with search volume in a keyword research tool. Keyword research can also tempt you to develop content that your brand really shouldnt be creating because you dont have anything unique to say about it.
Sure you could end up increasing organic traffic but are those America Mobile Number List going to be converting customers Moving away from a keywordfirstdriven content strategy and into an audiencecentric one will put you in a better place for creating SEO content that converts. Dont get me wrong theres still an important place for keyword research. But it belongs later in the process after youve performed a deep dive into your audience and your own brand expertise. This is an approach that the best content marketers excel at. And its something that SEOs can utilize too as they strive to provide more relevant and higherquality content for your target audiences.
How is an audiencefocused content strategy different from a keywordfocused content strategy A content marketing strategy starts with the target audience and dives deeper into understanding your brands expertise and unique value proposition. Keyword research is great at uncovering how people talk about topics relevant to your brand but it is limiting when it comes to audience understanding. Think about one of your prospective customers journey to conversion. Is search the only channel they utilize to get information If you are collecting lead information or serving up remarketing ads hopefully not. So why should your audience understanding be limited to keyword.
Sure you could end up increasing organic traffic but are those America Mobile Number List going to be converting customers Moving away from a keywordfirstdriven content strategy and into an audiencecentric one will put you in a better place for creating SEO content that converts. Dont get me wrong theres still an important place for keyword research. But it belongs later in the process after youve performed a deep dive into your audience and your own brand expertise. This is an approach that the best content marketers excel at. And its something that SEOs can utilize too as they strive to provide more relevant and higherquality content for your target audiences.
How is an audiencefocused content strategy different from a keywordfocused content strategy A content marketing strategy starts with the target audience and dives deeper into understanding your brands expertise and unique value proposition. Keyword research is great at uncovering how people talk about topics relevant to your brand but it is limiting when it comes to audience understanding. Think about one of your prospective customers journey to conversion. Is search the only channel they utilize to get information If you are collecting lead information or serving up remarketing ads hopefully not. So why should your audience understanding be limited to keyword.