Post by account_disabled on Mar 13, 2024 1:11:30 GMT -5
The bit more about where things are going right and where theyre going wrong. The table below is an example of how you can segment your visitors. Ive used the number of newsletter signups as an example. BaPUyB.png Though the segments are clearly limited we can still see that the largest single group of visitors comes from social channels. We can also see that the PPC campaign isnt working as effectively as we need it to nor are our organic efforts. Its up to you to interpret these details but a couple of questions we should ask in this scenario include.
Should we spend more on social Which social channels are Anhui Mobile Phone Number List working best Are our keywords relevant Which PPC ads are not working I work a lot with Google Analytics and the more web analytics reports I do for our clients the more I appreciate the power of segmentation. The more you understand about the visitors to your site the easier it is to come up with improvements that will help you achieve your objectives. Summary The simple example used in this article has worked really well for us. It can be tweaked for your own needs. Another approach is to skip one step and put the objectives together with the strategy.
In this approach we talk less about the objectives. Instead we formulate the strategy to include why were using it e.g. get visitors to sign up for our newsletter to increase awareness about our oceans. We like to use this approach for smaller sites. With DUMB its tempting to create different objectives then try to measure everything. This is a mistake. Only measure the most important data. If you cant think of a good reason for including an objective and its corresponding KPIs its probably not worth measuring. With Moz Pro you have the tools you need to get SEO right all in one place.
Should we spend more on social Which social channels are Anhui Mobile Phone Number List working best Are our keywords relevant Which PPC ads are not working I work a lot with Google Analytics and the more web analytics reports I do for our clients the more I appreciate the power of segmentation. The more you understand about the visitors to your site the easier it is to come up with improvements that will help you achieve your objectives. Summary The simple example used in this article has worked really well for us. It can be tweaked for your own needs. Another approach is to skip one step and put the objectives together with the strategy.
In this approach we talk less about the objectives. Instead we formulate the strategy to include why were using it e.g. get visitors to sign up for our newsletter to increase awareness about our oceans. We like to use this approach for smaller sites. With DUMB its tempting to create different objectives then try to measure everything. This is a mistake. Only measure the most important data. If you cant think of a good reason for including an objective and its corresponding KPIs its probably not worth measuring. With Moz Pro you have the tools you need to get SEO right all in one place.